Here’s the truth: Most tech companies screw this up. They throw the same PR playbook at every audience and expect it to stick. Spoiler alert: it doesn’t. What works for selling earbuds to Gen Z will not land you the $500K SaaS contract with a Fortune 100 CIO.
How PR Turns Tech Innovation into Market Adoption The tech industry is overflowing with groundbreaking innovations, but having a great product is no longer enough to guarantee success. With buyers bombarded by endless options and skeptical of bold claims, standing out requires more than just superior technology—it demands trust.
Launching a startup is like stepping onto a stage with bright lights, loud applause, and all eyes on you. In the early days, you’re the new disruptor, the underdog, the one everyone wants to talk about. But what happens when the initial buzz dies down? Many startups start strong
Traditional PR tactics have been transforming right before our eyes and if you’re not nimble you are sure to be left behind. No longer is public relations solely about drafting press releases and sending them out to a list of media contacts. Instead, modern PR for tech brands in
Artificial intelligence has become the defining story of modern technology. It headlines major conferences, dominates venture capital discussions, and fuels both excitement and skepticism across industries. For emerging tech companies, the AI boom presents both an opportunity and a challenge—how to leverage its potential without being lost in the
When we think of the most iconic tech companies, we don’t just think about their products — we think about their founders. Steve Jobs, Mark Zuckerberg and Elon Musk, didn’t just build companies; they built personal brands that drove their businesses to success. The reality is that in today’
February 2025 — In today’s hyper-competitive tech landscape, simply being seen is not enough. Many companies invest heavily in PR to gain visibility — securing media coverage, announcing product launches, and garnering attention at major industry events. While visibility can put a brand on the radar, it doesn’t guarantee credibility,
Over the past decade, the Indian startup ecosystem has experienced unprecedented growth, emerging as a global force. Fueled by a confluence of factors such as increased access to capital, supportive government policies like Startup India, and a maturing entrepreneurial talent pool, India is now the third-largest startup hub in the
This is a challenging time for startups where funding is scarce and investors are looking for quick-to-market revenue opportunities. The 2024 "State of Tech" white paper provides an in-depth analysis of the latest trends, data, and insights driving the global technology industry. In this report, you can gain