This regional campaign followed a Red Vines branded tour bus from Northern to Southern California, making regional stops. Our team secured regional media coverage at the stops to feature the new Red Vines California Collection Tour.

Working collaboratively with a partner agency, Silver Telegram focused on media outreach and secured coverage by KTLA’s Good Day LA (the 2nd largest DMA in the United States), where Brand Ambassadors were interviewed on live TV for a summer movie event with our experiential Red Vines VW van featured.

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