The 3rd largest smart watch brand in the world, Noise was ready to come into the US market with its Oura Ring competitor; the Luna Ring. Luna Ring boasted key advantages over other rings in the market and CES 2025 was the stage to launch the ring and the brand in the US market. The key objectives of the CES campaign included:

  • Launching the new Luna Ring 2.0 in advance of availability.
  • Introducing Noise to create a memorable brand presence at CES.
  • Establishing brand visibility, credibility and awareness with media at CES.
  • Solidify Noise's brand positioning among key stakeholders to support business development, investor relations and partnerships.

Media was eager to learn about Noise's entry to the market and received impressive media attention and even was awarded Best of CES by Wareable Magazine as well as mentioned in several Best of CES roundups.

The newly introduced brand boasted media attention from top outlets including: Forbes, Fox News, ZDNet, CNET, Wareable, SlashGear, USA Today, WIRED, The Verge, Tom's Guide and more. The brand also received several product requests for review publications in the months that followed.

Coverage highlights included:

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