FAQ
How long does it take to get media coverage?
If you have big news, it can take a couple of weeks, if we have to build a strategy maybe 5-6 weeks. Opportunities are all about timeliness and relevance...and sometimes we also get lucky!
What kind of media do you work with?
Nothing is out of reach.
When it comes to media, we target the media that will be most relevant to your business.
Our team has experience in consumer, technology, B2B, B2C, enterprise, broadcast, entertainment and more.
Over the years we have worked with broadcast, print and new media. Recent campaigns included TechCrunch, Wall Street Journal, WIRED, Digital Trends, Forbes, USA Today, Design Milk, Men’s Journal, Real Simple, Shape NY Wirecutter and many more.
Do you create the content or do I have to?
Whatever you like. We have content creators that can do the job. However, if you’re committed to a certain voice, then you may wanto to produce it in-house. We can also do the start or finish for you. You can create an abstract and we can flesh it out...or we create the abstract and you flesh it out. It can all be collaborative.
How long are your campaigns/contracts?
While typically our campaigns start at 3 months, 6 months to 12 month contracts. We are now offering flexible project and month-to-month pricing during this chaotic year. Whether you just need to launch a product/service or you are in it for the long haul of brand awareness and ongoing visibility, we can create a custom plan for you.
How much does it cost?
Our campaigns are easily one third the cost of traditional internal marketing support and you get our built in guarantees.
Projects will vary depending on the scope of work of course. Cost is determined by time and effort it will take for our team to meet our preset goals.
Our variable pricing depends on your custom project, starting at $3000.
Take a look at our services to determine what you want in your plan and we can pull something together for you.
How long does it take to get started?
The advantage of a boutique agency is that we are nimble and quick. We can get started within 2 weeks depending on the time of year. Our team can usually get started faster than you can!
How much time do I have to commit?
In addition to our regular meetings, we recommend your internal sources have at minimum 3-4 hours to spend on PR with our team each week.
The more input you have the better the results will be.
5 hours a week would make you a rockstar.
How do you measure results?
We measure against preset goals, traffic and views, website traffic, UTM’s and CTA’s. What are we trying to achieve from each tactic or piece of collateral and are we meeting those metrics in whatever way possible?
What is your campaign creation process?
We start with a quick call that outlines and focuses on your business goals. You give us some of your top competitors so that we can do a quick audit on media and messages that are already in the market.
Then our team gets to work to build a media and content strategy. In the present day, media coverage alone won’t cut it.