A trusted partner of Asetek, our team was brought in to drive interest and visibility on a limited edition partnership between Asetek Sim Sports and Pagani Huayara.

Asetek, sim racing gear innovator, along with world-renowned hypercar Atelier Pagani Automobili announced the Asetek SimSports™’ Pagani Huayra R Sim Racing Pedals. Our goal was to offer car enthusiasts the virtual experience the rush of driving a real Pagani, the world’s most exclusive hypercar brand, with the Pagani-branded sim racing pedal set from Asetek SimSports™.

This one month focused campaign, was directed to garner attention from key lifestyle, automotive and gaming enthusiasts for the brand that highlighted the exclusivity of the product.

Campaign Results and Reach

Media Results include:

Hypebeast, Sim Racing CockPit, Top Gear, Traxion, Jalopnik, American Industrial Mag, Men's Journal and others.

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